Is Coaching too expensive?

It is a well known saying that you get what you pay for.   You pay for may not be something tangible. For example: what would you pay for a child’s drawing? Supposing the drawing had been done by a famous artist when he was a young boy?

How do you make a decision about price?

You might see a lovely painting on sale for hundreds or  thousands of pounds. Would you say to the gallery owner, ‘The canvas would cost £5 and the paints  £5 so it’s not worth more than £10’?

What you are paying for is the creative work of a particular artist and for some  that would be worth  a lot of money.

Even more of a dilemma might be your decision-making process when making a judgement about a holiday package to a place you’ve never been to before. Do you  go for the cheapest or opt for a more expensive choice?

Do you follow your friend’s recommendation or are you influenced by what you see and read in the brochure or website?

What influences your buying choices? Is it:

  • the reputation of the company?
  • recommendation from  others who have bought already?
  • your expectation of the price?
  • the  expertise of the person you are buying from?

So it is with Coaching. You are buying a service which may seem intangible to you, you may have expectations about what it costs when you compare with a service which is not the same, or something you think is similar.

You may not take into account how much that person has spent on training and on-going learning in order for them to be the best person to help you now.

You may buy a work of art because it seems right for you, you want to make an investment, or you just want the cheapest  to cover a crack in the wall plaster.

Similarly with Coaching: you can buy the most expensive, the cheapest or something in between, but whichever you choose you are buying the accumulated years of life and coaching expertise from that coach. And you have to make your own decision perhaps based on what you’ve seen or read on their web site or their articles or from previous clients or decide if you want the bargain basement service.

Of course you may  get a bargain there and but more often you realise ‘you get what you pay for.’

Please submit a comment and let me know your thoughts….